“Representing millionaire interests does not help resolve the high cost of living crisis, all the while sexual harassment scandals distract from any real work being done”
In the US, the Republican Party’s decisive sweep in the 2024 elections—capturing both the White House and Congress—left Democrats facing a sobering truth: their message is no longer resonating with voters. Many young New York City voters first discovered Zohran Mamdani through social media. However, it’s through his campaigning and ambitious proposals that he made history in June by winning the Democratic primary of the NYC mayoral race. Mamdani’s win sparked some surprise and few could have predicted this outcome at the beginning of the campaign; his refusal to give up led him to climb in the polls week after week and ultimately win the race.
Is Zohran Mamdani—the young Ugandan-American candidate who mobilized thousands—an example of positive change within the Democratic party? Or will his “radical” policy ideas serve to exacerbate tensions within?
Soon after Mamdani’s victory, President Trump reacted through social media by calling the candidate a “100% communist lunatic,” and later accused him of being in the country “illegally.” The president’s strong reaction is one of many examples that show how far Mamdani’s electoral campaign reached. As political unrest grows around the United States and the world, Mamdani showed himself to be a mostly likeable and trustworthy political figure appealing to many. And to accomplish this, he made use of different strategies.
Firstly, his campaign heavily rested on public support. Over 98% of his campaign funds came from individual donations and he still raised over $2 million. On the day of the vote, it was volunteers of his campaign that went door to door and distributed tracts to push citizens to go to the polls. Representative Tom Suozzi of NY’s 3rd District put it bluntly: Mamdani “won because too many voters think the rest of the Democratic Party no longer stands for them.” Thus, Mamdani established himself as a new figure, different from politicians that have the public burnt out from scandals and who feel disconnected from real life. Mamdani distinguished himself in terms of policy proposals, funding and outreach. The results in November will tell if this electoral strategy paid off.
Secondly, Mamdani campaigned on topics that he knew people wanted to hear about. During the 2024 elections, voters declared that they voted mostly based on the economy. His policy proposals gave voters the impression that he would take concrete action to lower the cost of living in one of the most expensive cities of the country. Amid rising grocery costs—symbolized by the viral discourse around egg prices—Mamdani’s idea of public grocery stores touched right at the heart of the public. This was also the case with increased rent control, as many New Yorkers struggle to pay rent and find suitable housing within their budget. Thus, Mamdani gave very concrete solutions to everyday problems of New Yorkers, especially young citizens, which in turn gave him a strong support base.
Yet policy proposals and citizen mobilization can’t save political candidates from controversy. In 2024, the Democratic party lost many votes due to anger at Kamala Harris’ inaction in the Middle East. Voters felt unable to support a candidate who stood by the massacres happening while in power, even to block Trump’s potential win. These questions came up again during the mayoral race and Mamdani was able to answer in an overall satisfying way, which didn’t alienate any voters. His answers to the most delicate questions were that he would “focus on New Yorkers,” an answer which, although avoids the issue, shows his electorate that he is truly running to solve issues locally.
Thus if he showed himself to be so likeable, why is he so divisive? Mamdani represents a deep ideological rift divide that plagues the Democratic party: centrist liberals versus the growing socialist wing. While their differences are mostly put aside during federal elections, the NYC mayoral race had well-known Democrats from around the country supporting different candidates. Alexandria Ocasio-Cortez and Bernie Sanders showed public support for Mamdani, applauding his social policies including free public transport and reinforced rent control. Yet Cuomo characterizes most of the issues that people now have with the Democrat party: representing millionaire interests does not help resolve the high cost of living crisis, all the while sexual harassment scandals distract from any real work being done. Some warn that Mamdani’s positions may alienate voters that are in-between Republicans and Democrats, however Trump’s recent policies have been so destructive of his own supporter base that Democrats need to seize the opportunity to reconnect with the working class and regain the trust that they keep losing from the American people.
In conclusion, there is much to learn from Mamdani’s campaign. It is evident that his efforts in a historically Democratic city can’t be replicated in every state but they do serve as a first successful example of what citizen-focused Democrat politicians can be.
Photo credits: Bingjiefu He via Wikimedia Commons.
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